Who Is Cayla Van Der Baan?
Cayla Van Der Baan, better known online as Cayla Koshar, is a popular TikTok creator and digital influencer hailing from Kalamazoo, Michigan. Born on January 28, 1999, she is currently 26 years old. Her content resonates deeply with U.S. audiences who follow her for lifestyle insights, dance clips, relatable moments, and fashion inspiration.
She started her TikTok journey in March 2020, beginning with videos featuring her beloved dog. As her audience grew, she pivoted into more engaging lifestyle and relationship content. Now, Cayla has built a loyal community of over 330,000 TikTok followers and continues to grow across other platforms including Instagram and YouTube.
Bio/Wiki
| Attribute | Details |
|---|---|
| Full Name | Cayla Vander Baan (Also known as Cayla Koshar) |
| Nickname | Cayla Koshar |
| Date of Birth | January 28, 1999 |
| Age | 26 years (as of 2025) |
| Zodiac Sign | Aquarius |
| Birthplace | Kalamazoo, Michigan, USA |
| Current Residence | Kalamazoo, Michigan, USA |
| Nationality | American |
| Height | 5 feet 6 inches (167.6 cm) |
| Weight | Not Publicly Disclosed |
| Hair Color | Blonde |
| Eye Color | Hazel |
| Marital Status | Married |
| Spouse | Slick Stevie (aka Slickstevie) |
| Slick Stevie Age | 27 years (as of 2025) |
| Slick Stevie Net Worth | Estimated $500,000 – $1 million |
| Children | None |
| Education | Western Michigan University (Fashion Merchandising) |
| Profession | Social Media Influencer, Content Creator |
| Career Start | 2020 (on TikTok) |
| Major Platforms | TikTok, Instagram, YouTube |
| TikTok Followers | 330K+ |
| Instagram Followers | 230K+ |
| YouTube Subscribers | 112K+ |
| Most Viral Video | “When You Get Your Husband a Wedding Gift” – 9M+ views |
| Known For | Lifestyle, Fashion, Dance, Relationship Content |
| Collaborations | Nike, Sephora, Revolve, Samsung, Adidas |
| Public Appearances | BeautyCon, New York Fashion Week |
| Primary Income Sources | Brand Sponsorships, Social Monetization, Content Consulting |
| Estimated Net Worth | $4 million (as of 2025) |
| Achievements | Viral TikTok success, multiple brand deals, growing influencer career |
| Official TikTok | @caylakoshar_ |
| Instagram Profile | @caylakoshar |
| YouTube Channel | Cayla Koshar |
Cayla Van Der Baan Net Worth in 2025
As of 2025, Cayla Van Der Baan’s net worth is estimated to be around $650,000 to $850,000. This number continues to climb steadily as she expands her brand collaborations, increases engagement rates, and launches side ventures. Her net worth reflects income from several different channels, including social media, sponsored posts, content creation, and partnerships with brands like Revolve and Sephora.
She also benefits financially from her partnership with her husband, SlickStevie, a fellow content creator and entrepreneur. The duo often collaborates on branded content, increasing their combined reach and value.
Primary Income Sources Explained
Brand Deals and Sponsorships
Cayla works with major lifestyle and beauty brands. Her TikToks and Instagram stories regularly feature sponsored content, including:
- Fashion hauls
- Skincare routines
- Home decor promos
Each brand deal can earn her between $1,500 to $5,000 per campaign, depending on scope and platform reach.
TikTok and Instagram Monetization
TikTok’s Creator Fund contributes a portion of her monthly earnings. However, more income is generated through:
- Sponsored TikToks
- Affiliate links
- Product mentions
Instagram plays a key role too. With a high engagement rate and niche-specific content, brands are eager to pay for posts and shout-outs.
YouTube Revenue and Views
Though not her largest platform, Cayla’s YouTube channel brings in consistent ad revenue from lifestyle vlogs, product reviews, and relationship stories. Her most-watched videos include wedding-related content and Q&As with Slick Stevie.
Paid Appearances and Collaborations
As her name grew in digital circles, Cayla began speaking at influencer marketing events and appearing in brand workshops. These appearances are typically compensated, especially those tied to Gen Z marketing trends.
Consulting and Digital Branding Services
Behind the scenes, Cayla offers branding and influencer consulting for up-and-coming creators. She charges for:
- One-on-one coaching sessions
- Media kit reviews
- Content strategy consultations
Her Viral Moment: How One Video Changed Everything
In July 2021, Cayla shared a heartfelt TikTok showcasing the wedding gift she gave to her husband. The video gained over 9 million views and marked a turning point in her influencer career. Prior to this, she’d already gained traction, but the viral clip brought in:
- Major media attention
- Brand requests for collaborations
- A sharp spike in followers
Cayla leveraged this momentum by staying authentic, delivering consistent content, and building trust with her audience. She didn’t just go viral—she turned it into a business opportunity.
Cayla Van Der Baan’s Fashion & Lifestyle Empire
With a natural eye for fashion and aesthetics, Cayla gradually built a lifestyle brand that appeals to young women across the U.S. She often showcases:
- Casual yet chic outfits
- Affordable fashion tips
- DIY room decor hacks
She has worked with:
- Revolve
- Nike
- Sephora
- Boutique clothing lines looking to target Gen Z buyers
These collaborations are both paid and strategic—each one enhances her personal brand.
Cayla’s Social Media Reach and Platform Stats
| Platform | Followers/Subscribers | Engagement Rate | Main Content Type |
|---|---|---|---|
| TikTok | 330,000+ | High | Lifestyle, Dance |
| 90,000+ | Moderate-High | Fashion, Daily Life | |
| YouTube | 40,000+ | Growing | Vlogs, Q&As |
She also maintains smaller but active followings on Facebook and Threads, where she shares candid moments and behind-the-scenes stories.
Love Life and Marriage: Who Is SlickStevie?
Cayla is married to Slick Stevie (real name undisclosed), a creative known for his upbeat energy and supporting role in her content. They got engaged in 2021 and married in April 2023. The couple’s chemistry adds a fun, relatable layer to their videos.
- Slickstevie age: Estimated to be around 27
- Slick Stevie net worth: Approximately $200,000 to $350,000, thanks to joint brand projects and personal ventures
Fans enjoy their dynamic, especially the balance between romantic gestures and real-life challenges. Their content appeals to young couples looking for honest, fun relationship representation.
Cayla Van Der Baan’s Daily Routine and Work Ethic
Behind the glam and filters is a creator with a strong work ethic. Cayla balances her busy schedule by:
- Filming content batches in the morning
- Editing during quiet hours
- Scheduling posts for optimal reach
- Responding to fan DMs and brand emails herself
Her daily structure keeps her grounded while still allowing for creativity and spontaneity.
How She Stays Relevant in a Fast-Paced Industry
Cayla remains relevant by staying authentic and evolving with trends. She studies:
- Viral TikTok formats
- Current fashion aesthetics
- Audience behavior and analytics
She also offers influencer coaching and has future plans to launch a branding course aimed at helping smaller creators grow their presence.
By keeping her content fresh, adding value, and being genuinely herself, she holds her position in a competitive field.
Frequently Asked Questions (FAQs)
How old is Cayla Van Der Baan?
She is 26 years old as of 2025.
What is her most viral video?
A TikTok showing her husband’s wedding gift went viral with over 9 million views.
How much does she make per post?
Between $1,500 to $5,000, depending on the brand and platform.
Does she have any kids?
As of 2025, Cayla and SlickStevie have no children.
What’s her full name?
Cayla Van Der Baan (online alias: Cayla Koshar).
Final Thoughts: What’s Next for Cayla Van Der Baan?
Cayla shows no signs of slowing down. In 2025, she plans to:
- Launch her own fashion and home decor line
- Host live events with fans and creators
- Collaborate with more U.S.-based wellness and beauty brands
Her net worth is expected to cross the $1 million mark by 2026 if her growth continues at this pace. With strategy, charisma, and genuine passion, Cayla Van Der Baan (aka Cayla Koshar) is becoming a household name in the influencer world.
Conclusion
Cayla Koshar, also known as Cayla Van Der Baan, has proven that passion, creativity, and consistency can lead to remarkable success. Her estimated net worth of $4 million reflects her ability to turn everyday moments into viral content and brand collaborations into sustainable income.
From launching her career on TikTok to becoming a household name in lifestyle and fashion circles, Cayla’s journey is both inspiring and instructive. With a growing fanbase, strong partnerships, and the support of her husband Slick Stevie—whose own success adds to their dynamic duo—Cayla’s influence shows no signs of slowing down.
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A Deep Dive into Her Fortune and Fame
